Financial Foundation
for Women Entrepreneurs


  • You are a female entrepreneur with an existing business, or you're a female that wants to start a business.
  • You are not consistently and systematically tracking your business revenue and expenses.
  • You are not getting paid consistently by your business every month, and/or tussle with seasonal fluctuations in revenue.
  • You don't have clear financial budgets or the financial skills to make informed and empowered financial decisions.
  • You struggle or worry about having the money for Uncle Sam come tax time.
  • You fear arriving at retirement age without the nest egg you need.
  • You would be sent into a financial tailspin if slammed with an unexpected expense tomorrow.
  • You do business without protecting your personal assets, which could ruin everything you’ve worked for in one fell swoop.
  • You lack understanding for how to manage your money as a path to creating both security and wealth. (Yes, making more money can be a part of this, but making more money doesn't guarantee more security or wealth!)
  • You struggle with some fears and resistance to looking at your finances, and could use a structure of accountability for helping you get a strong financial foundation in place.
  • Desire a new relationship and new empowered skills with money, and feel the ripe readiness to make a big change in how you relate to and manage money in your business and personal life.

    All of the amazing things you’ve heard about WINC are true. Really. 

    If you’re a woman who loves what she does and wants to take her business to the next level financially, practically, and yes, spiritually and emotionally, just thank the universe that WINC has crossed your path. You won’t be disappointed."

    JACKIE AMES. WINC Graduate.

    About Us



    Before the media was widely reporting on the women’s entrepreneurship, we developed a theory that helping women build businesses would be a powerful economic development mechanism, while unleashing women's wisdom throughout our entire economy and culture. We were right.

    When we say women entrepreneurs are an economic and cultural revolution we mean it. Literally.

    88% of women-owned business in the US are making less than $100K per year. When just 10,000 women learn to generate $100K a year in revenue, this is $1 Billion in new economic activity for their lives, their families, and ultimately, our communities and economies everywhere. 

    These same women are bringing innovative values and life-affirming solutions to every industry, and every aspect of life and culture as we know it.

    W.E. - women entrepreneurs - are an economic & cultural revolution."

    Myka McLaughlin

    Founder, WINC


    Profitable business.

    for supporting your family.

    And all life on earth.

    Myka, Founder

    Which is why in 2011, we set to work developing a systematic approach to revenue generation for female entrepreneurs.

    It took two years...hundreds of hours of learning, fretting, testing, forecasting, refining... dancing, singing, praying, dreaming, believing... until we cracked the code on the four things that make a women-owned business profitable, consistently.

    Today, we’ve taught thousands of women entrepreneurs across the country and worked intimately with nearly 400 women (and counting) across continents.

    Since we started, the world has come to agree with us that women entrepreneurs are a force to be heard, seen, celebrated and invested in.

    WINC is proud to be a visionary leader in this movement, teaching women entrepreneurs to boldy create what has never existed before.

    feminine business culture



    MATH +



    PRAYER +


    REST +

    FOCUS +

    The SACRED +


    Elizabeth, CEO

    There were 1821 women starting businesses in the US every day in 2018.

    Partly, women are leaving jobs and organizations that don't value life-affirming business culture that supports both men, women, our children and our future.

    Millions of other women - artists, healers and creative types - refused to enter traditional companies that practice business-as-usual in the first place.

    Talented women across this entire spectrum are wildly inspired to do ground breaking work that transforms our economy and culture. But they require the workplace, products and ethos to be innovative and kind; profitable and wise. In service to the health of their own bodies, families, and Life.

    We won't settle for less. And we don't have to.

    As female business owners, we get to create our own business culture. Whatever that means to each of us.

    At the Denver Start Up Week, WINC polled conference attendees on what they associated with Feminine Business Culture. The top five answers were:

    Collaborative. Hard-working. Driven. People-Focused. Empowering."

    Elizabeth Winheld



    The Masterclass is worth every penny! 

    "The Financial Foundation Masterclass is an incredibly valuable course! It's worth every penny! The course materials and webinars are well-organized, engaging and inspiring. I've gained greater self-awareness, a sense of empowerment AND the tools and knowledge to take small actionable steps forward on my personal and business financial foundations.

    Myka is a powerful teacher and the way she provides emotional support and helps her students uncover unproductive habits and ways of thinking is just as valuable, if not more than the financial literacy I gained in this course!"

    ASHA. WINC Graduate.

    WINC's live Financial Foundation Masterclass starts

    jan 3 - 2020

    JAN - May - SEPT

    Wondering if this can help you build a financial foundation to create security + wealth overtime?


    • You've protected your assets through the legal structure of your business, so you can sleep knowing your legal house is in order.
    • You've got a plan and a system for saving for taxes, and you're never caught off guard when Uncle Sam knocks. In fact, you like writing the tax check because you have it saved for this purpose and you might even have a surprise surplus!
    • You're consistently saving for retirement, so that you won't be working “pay-check to pay-check” in your elderly years.
    • You're investing in the growth of your business, instead of doggie paddling to keep your head above water.
    • You've ensured you have the funds for unexpected costs, so that you're not sent sliding down the ladder whenever something from left field happens (which it always will!).
    • You know how much money is coming into your business each month, and can potentially see issues in cash flow before they are an actual problem.
    • Plus, you understand how to create WEALTH overtime and each month you are consistently progressing to your future goals.

    We want this for you in 2020!

    Making more money is wonderful, but it does not guarantee security + wealth over time. Security + wealth requires managing the money we have - whether a "lot" or a "little" - well.

    In this free video, I'll show you an overview of what I've done to manage money well in my life and business. If you want accountability for implementing it all, then the upcoming Financial Foundation Masterclass can give you a container of support for putting it all in place.

    My hope for you in this class is that it is a doorway - a threshold crossing if you will - for you to boldly step into 2020, where your financial past is not the same as your financial future. And that you even have fun making this transition to a solid financial foundation!